Assignment 20: Research & Inspiration

Research:

-Shepard Fairey: 

     - Born on 2/15/70 in Charleston, South Carolina

     - Fell in love with making art at age 14

     - Graduated from Idyllwild School of Music and the Arts in Idyllwild, California in 1988

     - He went to Rhode Island School of Design where he graduated in 1992 with a BFA in illustration

     - He worked in an underground skateboarding shop where he loved punk music, so he began stenciling his own punk T-shirts.

     - This made him start gratifying his stencils including "Obey" into the streets

     - Popular for making the Obama poster but many people think he plagiarized

     - http://arthistory.about.com/od/namesff/p/fairey.htm

Social Issue:

- http://catdir.loc.gov/catdir/toc/ecip0516/2005018778.html
- obesity
- person: jennifer hudson - weight watchers spokesperson
- colors: purple (success), teal/green (health)

- words: health, hope, happy, believe

Inspiration:

I like how both a larger
silhouette and a smaller
silhouette are used.

I like the colors used and
how there is a fit person,
a healthy and enjoyable
food, as well as the state.

Brainstorming:

- logo: feet on scale - scale says believe
- teal or light green color for soothing/ health

Visual Hierarchy:

Logo:

1. Feet

2. Believe

3. "STOP Obesity"

4. Scale

Poster

1. Jennifer Hudson

2. Believe

3. Logo

Inspiration Pieces:

I like the colors
used and how well
the word describes
the campaign.

The features that are
bolded are very
realistic and interesting.

I like how bold
and simple it is.

Color Psychology