How can you, as the designer, use principles of design to help compose a page?
Principles can affect the message of a design, so as a designer, enhancing the meaning or message of a design can be achieved by using the principles of design.
What are the principles of design (define each in your own words)?
Repetition is the use of an elements multiple times in a design. Proportion or scale is the corresponding size to the original element in a design. Balance is the variation of heavy and light elements in a design. Emphasis is calling the viewer to one area of a design. Unity is the "wholeness" of a design. Variety is the diversity of elements in a design. Rhythm is and organized movement in a design. Contrast is the difference between related elements.
Monday, November 7, 2011
Wednesday, November 2, 2011
Podcast #3 Principles of Design
Define principles of design?
Concepts used to arrange the structural elements of a composition
Concepts used to arrange the structural elements of a composition
What do the principles of design affect?
The expressive content (the message)
What is the principle of repetition?
Repetition is repeating some aspect or element of the design throughout the entire document.
Describe ways that the principle of repetition helps the composition/audience?
Acts as a visual piece that ties your piece together. It controls the readers eye and helps keep their attention on the piece. It works with patterns to make a composition seem active. Repeating design element helps the viewer navigate through the piece. It also helps unify and strengthen tying together separate parts.
What are ways that you can incorporate repetition into your designs?
Bold font, thick line, certain bullet, color, design element, particular format, and spatial relationship. It can be anything that the reader will visually recognize.
What should you avoid when working with repetition?
Repeating so much that it becomes annoying and overwhelming.
What is the principle of proportion/scale?
The relative size and scale of the various elements in a design.
What is the most universal standard of measure when judging size?
The human body
How can the principle of proportion/scale be used as an attention getter?
Unusual or unexpected scale
What is the principle of balance?
Distribution of heavy and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?
Irregular shapes
What is another name for symmetrical balance?
Formal balance
Define symmetrical balance?
Occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis.
What is another name for asymmetrical balance?
Informal balance
Define asymmetrical balance?
Occurs when the weight of a composition is not evenly distributed around the axis.
What is the principle of emphasis?
Stressing of a particular area of focus rather than the maze of details of equal importance.
What happens to a design that has no focus?
Nothing stands out
What is a focal point and how is it created?
A focal point is an area where the eye tends to go first. It is created by making one element dominant with all other areas contributing but subordinate.
How many components of a composition can be a focal point?
One
What ways can emphasis be created in a design?
Contrasting the primary element with 3 subordinate elements. Sudden change in direction, size, shape, texture, color, tone, and line can create emphasis.
What is the principle of unity?
The "wholeness" of a composition
What three ways can unity be obtained?
1. Put objects close to one another. The viewers eye is forced to move from one to the nexy inevitable taking in the entire composition.
2. Making things similar. Using similar textures, colors, or shapes tends to visually connect the parts of a composition.
3. Direct vision by a line that travels around the design. This line can be a true line or it can be suggested.
What is the principle of variety?
Differences and diversity. It's what makes a work of art interesting.
What ways can a designer add variety to a design?
An artist can vary textures, color, and shapes, and alter their contrast, tone and intensity.
Why is it important to find the right balance between unity and variety?
Too much unity can be boring. However, too much variety can look chaotic. It's important to find the right balance to have a successful effective design!
What is figure?
A form, silhouette, or shape is naturally perceived as figure. It's the part of a composition that we pay attention to.
What is another name for figure?
Positive space
What is ground?
The surrounding area around a figure
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
The other elements in the composition
Why must a designer consider the composition as a whole?
Figure/ground relationship
What is the principle of rhythm?
Continuity, recurrence or organized movement in space and time.
How is rhythm achieved?
Through the orderly repetition of any element, line, shape, value (tone), texture.
What three ways can rhythm occur in a design?
1. Intervals between the elements, and often the elements themselves are similar in size or length.
2. With a more organic flowing sense of movement.
3. A sequence of shapes through progression of steps.
How does rhythm help a composition/design?
It can help deliver the message by controlling the viewer's eye movement.
What is the principle of contrast?
Occurs when two related elements are different.
How can contrast help a design?
Can draw the viewer's eye into the piece and help guide the viewer through it.
What is wrong with having too much or too little contrast in a design?
Too much similarity becomes monotonous and boring, but too much contrast can be confusing.
What is the key to working with contrast?
To make sure the differences are obvious.
What are some common ways of creating contrast?
Create differences in size, value, color, type, texture, shape, alignment, directions, and movement.
Friday, October 21, 2011
Andy Warhol
Within what art genre did Warhol work?
Pop Art
Define the genre.
Art based on modern popular culture and the mass media.
During what years was he alive?
1928-1987
Post 2 samples of his art. Answer the following questions for each piece.
Title of the Piece?
Marilyn
Describe the color that he utilizes. Does he use any particular color scheme?
In this piece of artwork, Warhol uses bright colors to catch the eyes of others. Different shades of blue, red, and yellow, the primary colors, are being used.
What do you notice about the artwork itself?
Pop Art
Define the genre.
Art based on modern popular culture and the mass media.
During what years was he alive?
1928-1987
Post 2 samples of his art. Answer the following questions for each piece.
Title of the Piece?
Marilyn
Describe the color that he utilizes. Does he use any particular color scheme?
In this piece of artwork, Warhol uses bright colors to catch the eyes of others. Different shades of blue, red, and yellow, the primary colors, are being used.
What do you notice about the artwork itself?
In this image, there are four pictures of the exact same thing, Marilyn Monroe. Each different picture uses contrasting colors.
Title of the Piece?
Knives
Describe the color that he utilizes. Does he use any particular color scheme?
In this image, pink is used on top of a black background to make the knives stand out.
What do you notice about the artwork itself?
The knives vary in size, shape, and direction to make this image interesting.
Triadic
Split-Friday, October 14, 2011
Review Week 9
Compare and contrast vector images and pixel images.
Vector-based images are defined by mathematical equations and are scalable to any size. Therefore, they print at an optimal quality at all times. Content is constructed from lines, shapes, and curves. Pixel images are images constructed of pixels, which is shortened name for picture element. They are both used in graphics to create designs.
What resolution is necessary to print raster images?
In order to accurately print a raster image, a resolution of 300 dots per inch is required.
What resolution is necessary to display raster images on the internet?
In order to accurately view raster images on the internet, a resolution of 72 dots per inch is required.
Vector-based images are defined by mathematical equations and are scalable to any size. Therefore, they print at an optimal quality at all times. Content is constructed from lines, shapes, and curves. Pixel images are images constructed of pixels, which is shortened name for picture element. They are both used in graphics to create designs.
What resolution is necessary to print raster images?
In order to accurately print a raster image, a resolution of 300 dots per inch is required.
What resolution is necessary to display raster images on the internet?
In order to accurately view raster images on the internet, a resolution of 72 dots per inch is required.
Friday, October 7, 2011
Steve Jobs
Who is Steve Jobs?
Steve Jobs was an American computer entrepreneur and innovator.
What company was he CEO for many years?
Apple
What did he do for the computer industry?
He created the MAC and several other small devices that are used for the same reasons as the MAC.
How did this man impact the graphic design industry?
Steve Jobs created a program on his devices that allowed every person to create art of any kind.
Steve Jobs was an American computer entrepreneur and innovator.
What company was he CEO for many years?
Apple
What did he do for the computer industry?
He created the MAC and several other small devices that are used for the same reasons as the MAC.
How did this man impact the graphic design industry?
Steve Jobs created a program on his devices that allowed every person to create art of any kind.
Review Week 8
Why must designers pay close attention to how color is utilized within a composition?
In order to convey the wanted message, designers must use the colors that can provide the correct feeling for the audience.
Why is the color wheel an important tool for graphic designers?
Since colors can affect the mood and feelings of a design, a mixture of colors is necessary to use while creating a design. The color wheel is an easy tool that can easily show a mixture of primary, secondary, and tertiary colors.
Find an example of neutral colors utilized within a design (hint: google poster design). Near the sample, discuss why you feel the designer included neutral colors within the composition.
The designer included neutral colors within this composition to focus the attention on the colors used in the design.
Briefly describe how we "see" the color of an object.
Objects appear to be in color when they absorb or reflect color in the visible light spectrum. The reflected light is the color we see.
In order to convey the wanted message, designers must use the colors that can provide the correct feeling for the audience.
Why is the color wheel an important tool for graphic designers?
Since colors can affect the mood and feelings of a design, a mixture of colors is necessary to use while creating a design. The color wheel is an easy tool that can easily show a mixture of primary, secondary, and tertiary colors.
Find an example of neutral colors utilized within a design (hint: google poster design). Near the sample, discuss why you feel the designer included neutral colors within the composition.
Briefly describe how we "see" the color of an object.
Objects appear to be in color when they absorb or reflect color in the visible light spectrum. The reflected light is the color we see.
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