Friday, September 30, 2011

Podcast #2 Color Theory

The right use of color can do what?
It can maximize productivity, minimize visual fatigue, and relax the body.
Within the electromagnetic spectrum, which waves allow us to see color?
Visible light waves
Describe white light?  
Equal parts of all colors in visible spectrum
How do we see color if objects "have no color of their own"?  
Objects appear to be in color when they absorb or reflect colors in the visible spectrum. The reflected color is the color we see.
What is a glass prism? 
Transparent triangular object that breaks white light into all the colors of the visible light spectrum.
What seven colors result when white light is refracted through a prism?  
Red, orange, yellow, green, blue, indigo, and violet
Describe hue?  
Hue is the color itself. Each different hue is a different reflected wavelength.
When does white light occur?  
White light occurs when all wavelengths are reflected back to your eye.
When does black light occur?  
Black light occurs when no light is reflected back to your eye.
How color is perceived depends on what? 
Color can vary in differing circumstances depending on the type of light it is seen with.
What is a color wheel?  
Visual tool that shows the relationship between primary, secondary, and tertiary colors.
What are primary colors? Name them?  
The three main colors. They are red, yellow, and blue.
What are secondary colors? Name them?  
Two primary colors mixed together make secondary colors. They are orange, green, and violet.
What are tertiary colors? Name them?  
When a primary color and a secondary color are mixed together, a tertiary color is created. They are red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet.
What are neutral colors? How can they be created?  
Neutral colors are colors of very low saturation (intensity of color). They can be created by mixing complementary colors.
How can a neutral color help a design? 
They help put focus on other colors or serve to tone down overpowering colors.
What are complementary colors? Name them?  
Complementary colors are colors that are positioned opposite of each other on the color wheel. They are red and green, orange and blue, and yellow and violet.
What is color value?
It refers to the lightness and darkness of a hue (or color).
What is a shade?  
Adding black to a hue produces a low-calue color called a shade.
What is a tint? 
Adding white to a hue produces a high-value color called a tint.
What is saturation/intensity?
The brightness of a color. Color is at full intensity when not mixed with black or white. Change the intensity making a duller more neutral color by adding gray or its complement. What happens when you mix complementary colors together?
A dull tone is produced.
Describe color harmony?
Harmony is a pleasing arrangement of parts. It is pleasing to the eye, engages the viewer, and creates a sense of order. If the viewer is not engaged, then it is bland. On the other hand, if the it is so overwhelming where the viewer can't stand to look at it, it is considered chaotic.
What is a color scheme?
Harmonious color combinations that are used to create style and appeal. They are based on the color wheel and the arrangement of colors. They remain harmonious regardless of the rotation angle.
Describe a monochromatic color scheme?  
It uses variations of tints and shades (values) of one color. This color scheme looks clean and elegant. Monochromatic colors go well together, creating a soothing effect. It is very easy on the eyes, especially with blues and greens.
Describe an analogous color scheme?  
It uses 3 colors adjacent (next) to each other on the color wheel. One color is used as a dominating color while others enrich this scheme. Analogous color schemes are often found in nature and are pleasing to the eye. They create a bright and cheery effect and are able to accommodate changing moods. When using the analogous color scheme, one should make sure there is one hue as the main color.
Describe a complementary color scheme? 
It is made of 2 colors that are opposite each other on the color wheel. This color scheme will draw a lot of attention and works best in situations where you need high-contrast compositions.
Describe a split-complementary color scheme?  
It is a variation of the complementary color scheme. It uses 3 colors: 1 color + 2 adjacent to its compliment. This will get similar attention but without the tension of the complementary color scheme.
Describe a triadic color scheme?  
It uses 3 colors equally spaces around the color wheel. This color scheme offers a strong visual balance.
What colors are considered to be warm colors?  
Warm colors are vivid in nature. Yellows, oranges, reds and colors found in the sun. These colors are used to express aggression, excitement, and danger. They are strong and welcoming, but they will overpower other colors in a design.
Describe a warm color scheme? 
It is bold and energetic. Warm colors tend to appear closer, so they don't overwhelm the design with eye catching hues.
What colors are considered to be cool colors?  
Cool colors are soothing in nature. These are colors, such as greens, blues, and violets. These colors often express passiveness, comforting, and nurturing.
Describe a cool color scheme? 
A cool color scheme gives an impression of calm and rarely overpowers the message of a design. Cool colors seem to appear farther away. In the atmosphere, they are used to give the illusion of depth.
Why is important to consider which colors are being used within a design?
It is important to think about how colors are perceived. The meaning of color impacts all visual communications. It is important to understand how color is used in our culture. The right color choice can convey the right tone and message and can evoke the desired response to any form of visual communication. Color creates and emotional response.

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