AZUL SALON AND SPA
Research:
Most logos for spas and salons use cool colors or neutral colors because it suggests relaxation, as opposed to warm colors that are very strong and pop out more. Script-like or handwriting-type font is used because the curvy lines give a feel of slight motion or movement and a little bit of relaxation. Most cards have a dark background and a light, pastel colored font.
Logos: A graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. It is most commonly referred to as a LOGO.
Business cards: It is an essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. your business card does more than tell people how to find you: it says something about your company - its mission, its culture, and its goals. Everything from the colors, font, and texture, shade, and gloss of the paper you print on says something about you.
Inspiration:
soothing
relaxing
fun
simple
Brainstorming:
colors: light blue and brown, brown and light pink, or black and lavender purple
curvy lines for a relaxing feel
handwriting type font
Visual Hierarchy:
1. logo
2. Kylie Aiken
3. owner
4. email address
5. address
6. web address
7. phone number
8. fax number
Inspiration Pieces:
Business Cards:
Business Cards:
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| The blue is a very mellow colors so it is very soothing, and the flower on the bottom has a lot of curves so the flowing appearance of the flowers is also relaxing. |
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| The tiger like stripes looks like water, so just looking at the card makes me feel extremely relaxed. |
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| I like the colors used and how well they contrast each other. I also like the simplicity of the design and of the card in general. |
Letterheads:
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| I like the stem that is going up the page. |
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| I like the design and how well it goes together. |
Envelope:
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| I like how the hummingbird is in both the logo and in the background of the envelope. |
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| I enjoy the designs and the colors. |
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