- When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.
- The basic stationary package includes business card, letterhead, and envelope.
Business Card
- It is an essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. your business card does more than tell people how to find you: it says something about your company - its mission, its culture, and its goals. Everything from the colors, font, and texture, shade, and gloss of the paper you print on says something about you.
- Even though it is the smallest, it is the most important because it has the most information.
- Business cards typically include:
1. logo/company name
2. employee name
3. title
4. email address (usually bold)
5. web address
6. address
7. phone number
8. fax number
- Design Tips:
- must be 2" x 3.5"
- horizontal OR vertical orientation
- check for accuracy
- check for unity ... continuity among other pieces
- typical margin is .25" to .125"
Letterhead
- A printed piece of paper used to send letters, memos, etc.
- Letterheads typically include:
1. logo
2. company name
3. company address
4. phone number
5. fax number
6. web address
- Design Tips:
- must be 8.5" x 11"
- must be vertical orientation
- must leave room to write the letter, memo, etc - big empty space in middle
- check for accuracy
- check for unity ... continuity among other pieces
Envelope
- The packaging that contains the letter/ form when being mailed
- standard #10 envelope
- Envelopes typically include:
1. logo
2. company name
3. company address
- Design Tips:
- must be 9.5" x 4.125"
- horizontal OR vertical orientation
- must leave room for recipient's address and stamp
- check for accuracy
- check for unity ... continuity among other pieces
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